PROFILE

ABOUT DREW HANLEN

Drew Hanlen is an NBA Strategic Skills Coach, Performance Coach, and CEO of Pure Sweat Basketball, a training firm with a growing list of NBA players.

Drew’s business is built on a solid foundation.

“My business is based on three core elements of player development, personal development, and professional development.  My clients’ successes hinge on staying focused on all three.  Any decision made comes down to how it will impact their playing skills, personal life and habits, and the impact on their professional brand.”

Drew’s fast-growing business has been built entirely on word of mouth (well, he has only spent $265 to get business cards printed for his 28 trainers and eight full-time employees).

Drew spends most of the year traveling, visiting his list of clients, whom he considers family.

“During the Summers I put my clients through strategic workout programs to improve specific aspects of their game, while during the season I do film and analytic consulting, as well as travel around the world hosting clinics and seminars.”

Drew knows basketball. As a senior point guard for Belmont University in 2011-12, Drew averaged 10.8 points and 3.9 assists a game.

He has an amazing story of building an incredible brand, and here’s a glimpse of how he did it.

Drew Hanlen’s Passion for Growth

Learning dedication and consistency started at a young age.

Michael Jordan was Drew’s hero growing up. He would record every Chicago Bulls game and study every move Jordan made.

Then he’d go out to the court and practice every single move!

This discipline helped him develop his basketball IQ despite physical limitations.  And, it was the first glimpse into the immense mental strength and discipline he would continue to build.

Drew Hanlen Knows How to Win

Drew’s discipline showed up in force while attending high school in St. Louis.  His parents would drop him off early every day so he could get some court time in before classes.  This practice and commitment didn’t go unnoticed.

While Hanlen attended Webster Groves High School, he would wake up every morning at 4:59 and shoot 1,000 shots before classes. He only missed four days of that routine in four years!

Hanlen graduated from Webster Groves High School and Belmont University after leading both teams to the all-time winningest seasons in program history.

Once Hanlen realized he was never going to be tall enough to play in the NBA, he became obsessed with learning the micro nuances of the game through film study.

Drew has watched and broken down every single made field goal in the NBA over the last eight NBA seasons. He has studied close to a million video clips of game film. That’s some dedication!

Since the 2012 NBA Draft, Drew has helped more than 30 players get drafted, including at least one lottery pick in each of the last seven drafts.

“My ultimate goal is to help as many players (as possible) reach the level of success that they dream of and take them beyond what they even think is capable. That’s my mission statement and my personal belief.”